The importance of the brand has increased in recent years in Romania, even if we are talking about a relatively recent history of the private business environment.

In his book Predictably Irrational, Dan Ariely tells about a phenomenon that we see as enlightening in terms of the relationship of Romanian entrepreneurs with their brands and their weight in making a change.

When we say May, we say Cannes. Every year, on the red carpet of the legendary Cannes Film Festival we meet the most admired luxury brands of the moment.

Memorable, easy to individualize among competitors, and pleasant as a sound — these are the main criteria we all know a brand name must meet.

Naming is one of the most difficult parts in a rebranding process for both the company and the brand consultants.

In any organizational rebranding process, a particularly important moment is when we establish the positioning of the new brand

In branding, change is a concept that we operate with quite often, especially when it comes to rebranding and brand rediscovery processes.

People love to go shopping. Shopping means more than the need to fill the pantry with lots of goodies. Some seek novelty and inspiration, others...

Persoanele născute după anul 1980, cunoscute ca millennials, sunt o generație tânără ce a crescut într-o lume în care Internetul a devenit o parte importantă din viața lor.

Imagine that your brand participates in a rally every day, the goal of which is to win the attention of the consumer.

Brand promise is perhaps the most used phrase in branding, used by all brand consultants and ambiguous for most clients.

If a business were a person, its brand would be the personality, and the clothes the style. So how do you stay current in an ever-changing world...

If you are at your first startup, the concept of branding can certainly intimidate you, especially if you have never had the opportunity to go through such a process before.

The brand, however, is the asset that, managed efficiently, appreciates its value over time. Take a moment to reflect on the future of your brand.

The technology developed over the past 30 years has led to increased productivity, the supply of products and services, the removal of barriers between countries.

Whether your business is a growing start-up or has recently gone through a rapid sprint branding process, the next step is to take the steps necessary to register and protect it in the territory where it operates.

For your brand to turn into a well-designed machine that gives your business a competitive advantage, you just need to know which buttons to press.

No matter how hard we try, we can never be well enough prepared to face a crisis. One of the main reasons would be that any crisis comes with many uncertainties and changes that are difficult, if not impossible, to anticipate.

In a world marked by economic exchanges, companies that let themselves be driven by a cause above financial results, are the “rare avis”.

The special things that come to light are the creation of extraordinary people. Today, the colleague of the day is Ruxandra Trică, Senior Brand Consultant.

It's a phrase that we at Brandfusion often use to describe what we do. But in our field of branding, assessing the value and impact of work is perhaps the most difficult thing to do.

Today's brands are flexible, agile and easily adapt to the needs of the modern consumer. This is because they know how to correctly assess their status and make the right decisions, thinking about the future of the business.

Capital Magazine organized Thursday, June 22, the Gala Top 100 Successful Women, 2023 edition, an event dedicated to celebrating the outstanding results achieved by the nominated personalities.

In a world where everything changes at lightning speed, the heritage of a brand gives consumers stability. The more we move towards a digital and virtual world, the more nostalgia grows for the times when things seemed simpler, more palpable.

Although the object of work is the same, the brand, the transition from the position of brand manager to the position of brand consultant was by no means easy and without challenges, but it was fully worth it!

In a recent interview for IQads, Mona Ursu, CEO of Brandfusion, talks about the evolution of the branding industry under the sign of the challenges and opportunities brought about by rapid social, economic and, above all, technological changes.

The retail industry is undergoing major transformations in recent years, due to the digitalization and acceleration of e-commerce, changes in purchasing habits and consumer preferences, as well as social, cultural, political and economic phenomena that directly influence it.