Articole din categoria:

Design de brand

Things we love: packaging design

Because inspiration comes from the most varied sources and, above all, from different people, we thought of creating the Things We Love series.

Nostalgia of beer from the shelf

A single century was enough to radically transform the concept of beer: thus making the transition from locally produced beer, by small breweries, with or without a multitude of ingredients...

36 days with creative letters

Even before I knew what graphic design meant, I was captivated by the shapes of letters and their expressiveness.

The role of packaging design in the relationship of millennials with brands

Millennials, also known as Generation Y, are the ones who have revolutionized the world of business and, by extension, branding. They have different attitudes and values and question everything. They are the generation of WHY.

6 Best Practices in Packaging Design for Millennials

After learning in Part I of this article what defines Millennials, what their expectations are and the relationships they define with brands, we will continue to present 6 best practices identified by us at the level of packaging design for millennials.

Oanna Turta, Senior Brand Designer

The special things that come to light are the creation of extraordinary people. Today's Man of the Day is Oanna Turta, Senior Brand Designer

Stefan Ferencz, Brand Design Director

The special things that come to light are the creation of extraordinary people. Today's man of the day is Stefan Ferencz, Brand Design Director

Packaging design must support the business strategy

Packaging design is not a personal artistic exercise and is not done for the sake of the creative act. It is a tool that must support the brand, its attributes, and the previously thought out business strategy.

Elena Dumitru, Brand Designer

The special things that come to light are the creation of extraordinary people. Today, the colleague of the day is Elena Dumitru, Brand Designer

Designers are not taxi drivers

Peter L Phillips, a veteran of contemporary design, uses a highly suggestive comparison in his book Creating the perfect design brief to illustrate the context in which design and designers are viewed by customers.

Creativity in Design

Every time I am put in the position of explaining what I do as a graphic designer in a branding agency, I am immediately labeled as a creative, talented man and with a developed artistic side.

Brandfusion wins gold at Transform Awards Europe 2023 with Adams Supplements rebranding

The winners of the 14th edition of the Transform Awards Europe were announced at the ceremony held on 22 March in London.

About creativity awarded with Stefan Ferencz, Brand Design Director Brandfusion

We invited our colleague Stefan Ferencz, Brand Design Director, to share some thoughts about what it means to participate and win in such a competition...

LogoLounge Book 14: Recognizing Creativity in Brand Design

After winning gold at Transform Awards Europe 2023 with the Adams Supplements project, we are delighted to learn that 4 of the identities we have recently developed are featured in LogoLounge Book, issue 14.

Unrepeatable transformation - the first rebranding

In the complex and dynamic world of graphic design and branding, the first rebranding of a company represents a unique journey for both the design team and the clients.

12 years of Brandfusion... or a third of my life

I can hardly quantify how much my world as a designer has changed, over time. These years have passed with many dear people, with whom we have shared big and small successes, and sometimes frustrations of the job.

Brandfusion Wins New Award at Rebrand 100 Global Awards

Celebrating its 20th anniversary, the REBRAND 100® Global Awards, the first and most respected global program to recognize effective brand transformations, announced its 2024 edition winners in early March.