LogoLounge Book 14: Recognizing Creativity in Brand Design

After a strong start to the year by winning gold at Transform Awards Europe 2023with the project Adams Supplements, we are happy to learn that 4 of our newly developed identities are featured in LogoLounge Book, edition 14, being selected from thousands of applications.

These 4 projects - Commergent, Veruvis, The Good Farmer's Shopand Bravito, they cover diverse industries, from technology to FMCG, but they all share creativity applied at the business level and strategic rigor, each of which is a good representation of a radical transformation through brand strategy, positioning and design.

LogoLounge is a renowned international publication that has been presenting logos and identities for over 20 years, and is famous for the Trend Report it does every year.

Also this year, the Veruvis identity was selected by LogoLounge as an example for current trends in symbol design.

Even more joy is that each designer in the Brandfusion team is represented by an identity that appears in the new LogoLounge edition. On this occasion, we invited our fellow designers, Oanna, Stefan and Elena to share some thoughts on what it means for them to see their creative work illustrated in the new Logo Book, along with many other successful brands.

“The fact that our work has been included in the Logolounge 14 book is a great achievement! It is a testament to the creativity of the Brandfusion team. Personally, as a graphic designer, it is a welcome validation of our work and an encouragement that fuels the passion for creating impactful visual identities. As many as possible! 🚀🎨” - Stefan Ferencz, Brand Design Director

“I am delighted that our work is regularly recognized and appreciated, and that we will be joining so many of the designers we admire in LogoLounge 14.”- Oanna Gingerbread, Senior Designer

“For me it is a great joy and a tremendous achievement that our work has reached a universe of globally recognized creativity alongside so many successful brands. I am very proud of the whole team, and these achievements motivate us even more to improve and aspire to new challenges.”- Elena Dumitru, Brand Designer.

For us, the Brandfusion team, these regular selections of our work prove that our strategic approach delivers results that are internationally recognized and that we can be proud of at a high level. This strengthens our trust in us, confirms our value and the fact that we do quality branding, which gives us energy to continue doing so. It is also an incentive to dare more, to explore creativity in all its forms and to raise the standards in local branding.

We also thank the teams Commergent, Veruvis, Good Farmer's Shop and Bravito (Agricola) for their trust and creative freedom and for collaborating to turn an idea into an effective design and a memorable brand.

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