The Romanian market of natural handicraft products, intended for skin care, has made significant strides in its development in recent years, especially thanks to the initiatives of people whose needs and expectations were still unsatisfied by the existing options. This is also the case of founder Crina Biro, a chemical engineer by profession, who began to create her own skin care products, first out of the need to provide her family with products that do not interfere with the natural balance of the skin, and then, from the desire to offer the qualities of her products to as many consumers as possible concerned with maintaining a harmonious life.
The lack of barriers to entry into this category and the standards imposed, encouraged local artisanal production and at the same time led to the existence of a fragmented market, poorly differentiated by branding.
In this context, for Crina the need to create a brand that reflects her aspiration that was the basis for creating her products was born.
Nature shows us how to maintain the balance of life
Together with Crina we defined the purpose of the company and the principles that inspire the path to its fulfillment. The research and insights we have discovered have helped us to see in Lily's products the qualities created with the help of nature, to maintain and protect the balance of the skin.
Inspired by the business purpose, we created Good Origins, a brand name that speaks to the essence of how a foundation with healthy, natural, reliable origins can support a better lifestyle. The naturalness and sincerity of the message conveyed by the name made Crina empathize with it from the very first pronunciation.
Good Origins means strong roots, life that arises from the interweaving of natural elements.
The character of the letter comes to support the idea of nature that wears the brand. This is a “Sans Serif” inspired by the intertwining of tree branches, but which also retains its contemporary character through the simple geometry in which it fits. The letter character was also thought of as an environmentally sustainable font, with the letters having in their composition a full and empty play of space, which greatly reduces the amount of ink used in print.
The colors used in the development of identity are on the border between pastel and vivid colors, positioning the brand in an area of natural and fresh at the same time. The secondary palette is created to name each of the existing product subcategories: moisturizing, exfoliating and sunscreen.
Since the Good Origins business is in its infancy, we recommended some ideas for re-designing the site, in terms of information architecture and introducing identity elements, where the platform on which the site was originally built allowed.
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