Recently I had the opportunity to meet a group of extraordinary people who are connected by their passion for sports and, in particular, for triathlon. Until recently, it was a matter of a few friends meeting to run, pedal, or train together. Now, Unstoppable Sport Club is one of the most active triathlon clubs in Romania, around which a solid community of amateur and professional athletes has formed.
As the club's activity develops and its athletes begin to achieve outstanding performances at national and international competitions, the prospect of becoming the greatest force of the Romanian triathlon begins to take shape in the eyes of its initiators. At the same time, the need arises to increase the visibility of the club and build a strong image, attracting the attention and involvement of the different audiences targeted by it - members, supporters, sponsors, etc.
In this context, the opportunity arose to lend a helping hand to the club to highlight its uniqueness through a memorable, current visual identity that differentiates the Unstoppable Sport Club brand in the world of triathlon.
To build the foundation of the brand and develop its new visual identity, we turned to our rapid branding solution, Fire Fusion Booster, going through a process of discovery, analysis, ideation and creation, carried out 100% in the digital environment.
During the online workshop attended by the club's management team, led by its founder and president, Laurentiu Vlădan, we learned some of the important moments that contributed to the formation of the #beunstoppable spirit and its impact in the lives of community members.
This exploration brought to light the WHY of the Unstoppable, its purpose, above sport and performance, to shape the self to transcend its limits. We have also discovered the values that guide the actions of the club and unite those who are part of it, as well as the brand personality that will be reflected in the new visual identity and in communication.
We formulated the idea of the brand inspired by the mission of Unstoppable and the examples of the people who make up its community. We are talking about ordinary people, who have ordinary lives, families, jobs and responsibilities, but who choose to join the club of those who defy normality and want to become unstoppable in everything they do, as the name of the brand suggests.
The team needed its own symbol that would provide differentiation in the category. We have created a dynamic logo that combines visual elements representing the disciplines of triathlon. The turquoise waves remind us of the swimming sample, the blue part represents a bicycle wheel in speed, and the gray line suggests the asphalt in the running sample. Together, the elements combine in a unique way, with the symbol conveying courage, speed and action.
We have created multiple equipment variants to ensure that team members stand out in speed and crowd. Using the three colors of the brand alternately helped us in making the equipment.
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