Seedblink

SeedBlink is a European investment and equity management platform, founded in early 2020 by four executives with experience in areas such as technology, finance and entrepreneurship. From the beginning, the company aimed to simplify and expand access to equity ownership in Europe, creating an ecosystem where technology companies, together with investors and other stakeholders, could interact in an efficient and transparent way.

industrie

Technology

servicii

Brand Strategy

Verbal Identity

Visual Identity

Communication Platform

Website Design

The Business Challenge

As SeedBlink continued to grow and expand its operations, the need for clarification of its positioning in the market became apparent. This need has been driven by several challenges, including diversifying the service offering, expanding the target audience and differentiating from other platforms in the field. With this evolution, the company has had to redefine the way it communicates with both startups seeking financing and individual and institutional investors interested in opportunities in technology.

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Branding Solution

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To meet these challenges, a branding strategy has been developed to strengthen SeedBlink's positioning as a trusted investment partner. The process began with a detailed analysis of the market and positioning of the company, followed by consultation sessions with the management team, with the aim of identifying the essential values and strategic direction that the brand should follow. A first step was to redefine SeedBlink's mission and vision so that they clearly reflect the company's commitment, providing integrated solutions that address the needs of both startups and investors. In parallel, a clear segmentation of the target audience has been carried out so that the messages transmitted are as relevant as possible for each category of users.

To support this new positioning, the brand identity has been revised and aligned with SeedBlink's values and objectives. Regarding verbal identity, the tone of communication has been shaped so that it is both professional and well structured, as well as accessible and collaborative oriented, in order to create an authentic relationship with the users of the platform. Particular emphasis has been placed on clarity of messages and highlighting the main benefits offered by SeedBlink, so that the platform is perceived as a reliable partner for all involved in the investment process.

SeedBlink's new visual identity has been created to reflect the professionalism, innovation and dynamism of the company, through a modern design that suggests connectivity and growth. The logo, color palette and graphic elements have been designed to convey confidence and highlight the technological character of the platform, facilitating interaction between investors and startups. This vision extended to the website, which has been completely redesigned to provide an intuitive, accessible and consistent digital experience across all devices, ensuring easy access to essential investment and service information.

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