The instant appeal that brands carry with them is largely due to the story behind them. What does this mean talein Social Media? Mostly the ingredients were a few in the beginning - humanization, involvement, impulses, commitment. There are brands that we simply adore, others we remember in conversations with friends, and others we would not want to share with anyone. The translation behind these actions is called feedback, and we find this feedback in the mission of every brand storyteller. It is about that strong emotion, emotion that returns to the communicator with every action of the consumer.
How do we define social media? First of all, we say that he knew how to intervene and give value to the speed of feedback. It was this speed that made the difference. Through social tools, consumers have been encouraged to be actively involved in the brand's story at every step of creating its path. Nothing to be scared or unfollowFreedom of expression has encouraged consumers to write their own brand stories, and Social Media has done nothing but make that story. flareswith just a simple click.
However, behind consumer impulses and small “commitments” to the brand, brands must constantly socialize through big ideas, bold actions and agile thinking to instill passionate online consumers in an environment that is fairly new. They need to know how to communicate through social media invented tomorrow, where the consumer is already ready to get involved. That's how fast social media works, and so quickly brands have to adapt. Basically the story of the brand is the same, but it needs to allow consumers to quickly connect to it. Brands like Nike, Apple, Starbucks and Coca Cola are among the first to encourage their fans through social media to help the brand become one of the most valued social brands. All these big names in the market have known how to bring people closer together, create a promise, inspire their attitude or simply teach them to be cool.
In addition to all this, Social Media has been able to create the story of brands through visuals (e.g. Timelines on Facebook, videos on YouTube or photo albums on Flickr, etc.), thus conquering an even larger and more active consumer market.
And all the while, the great advantage of Social Media remains the one it knows how to humanize best: it activates consumers' mornings, creating as if their own story, not just the brand itself. Our story, yours and at the same time social media, socializaciones.