Celebrating its 20th year, REBRAND 100® Global Awards, the world's first and most respected program to recognize effective brand transformations, announced its 2024 edition winners in early March. Among them is the Brandfusion agency with the distinction obtained by the rebranding project Veruvis, a Romanian business that aims to revolutionize the field of applied neuroscience to improve brain performance and mental health.
This competition includes repositioning and redesign projects for company or product brands from around the world, which have long included big names from different industries such as Unilever, Procter & Gamble, Accor, Sanofi, as well as internationally established branding agencies, as well as small, local or regional businesses, public and non-profit organizations.
For Brandfusion it is the third award won with its third participation in this prestigious competition, after the one in 2009 with the rebranding of Austral and 2013 with Novensys.
Mona Ursu, CEO of Brandfusion:
“It's extraordinary to see your work recognised at such a high level, and the fact that I've 'relapsed' winning an award for every project I've participated in REBRAND 100® Global AwardsIn our 18 years of branding, it is only a reconfirmation of the strategic approach and creativity of our team, put at the service of visionary people who develop businesses eager to innovate and evolve. Veruvis is perhaps the most eloquent example in recent years in which the client fully undertook the radical transformation recommended by us, put it into action consistently, and the outstanding results were not long in coming, which fully reflects our philosophy that value breeds value. “
Ana Luiza Simion-Dămășaru, Creative Director of Veruvis:
“Rebranding has meant for us to translate the essence of our work into a coherent, unique verbal and visual expression that can support our vision and long-term development aspirations.
The new brand identity really represents what we do and we identify 100% with it. The fact that what we have created together with Brandfusion enjoys international recognition today comes as further confirmation that we are on the right track!”
The REBRAND 100® Global Awards is distinguished by rigorous evaluation by a multidisciplinary jury, made up of prominent international experts, aiming to highlight the efforts of agencies and companies to innovate and overcome barriers in branding, setting new standards in the industry.
Sven Theobald, Vice President and Global Director, Corporate Brand Management at Bayer AG:
“This year's winners, including Veruvis, demonstrate the power of the brand to be a catalyst for business transformation.”
Elaine Fok, Creative Director APAC, Associate Partner at Prophet Hong Kong:
“The strategic depth and creativity demonstrated in the Veruvis rebranding is exemplary, inspiring limitless innovation in our industry.”