Strade Bauunternehmung is a construction business, specialized in the field of road infrastructure, which aims to become a formidable player at the national level by raising the standards of quality, efficiency and performance in the execution of projects. The founder of the company appealed to us to create a brand identity to implement his vision and support the development of the business in a category that is constantly under pressure from the construction industry and indirectly depends on the projects coordinated by the administrative environment.
In this dynamic context, always dominated by changes, we searched together with the entrepreneur for answers to questions such as: How does it ensure its profitability when the business environment is unpredictable? How does Strade Bauunternehmung increase its customer base? What is the basis for regional and national expansion?
Branding solution
The idea of the brand - continuity and solid foundations
The insight into the experience offered by Strade and the inspiration from the symbolism of the road generated the idea of the brand - Always forward through continuity and solid foundations, illustrating not only a truth on which this brand was built, but also that it was conveyed in a relevant and convincing way to the company's customers.
Brand slogan - the expression of the brand idea
What is the most honest and direct means of expressing the idea of the brand? We created the slogan Go with confidence to speak about the seriousness and rigor that characterizes the brand. In an article available on our website, we addressed the topic of how important it is for the slogan to convey a fundamental truth of the brand.
Distinct, solid visual identity
Once the idea of the brand was identified, its reason for existence became the main source of inspiration for logo design and visual identity and for the entire brand communication. The Strade logo is based on the idea of continuity, suggested by the uninterrupted traffic lane, which ensures an ideal flow and conveys stability and confidence. The curves are inspired by the way roads are built, the connection with the road markings, which can extend infinitely.
The distinctive and modern identity of the brand was easily noticed in an area dominated by traditional companies, some of which with international reputation and presence, which helped the business to gain credibility and, consequently, numerous projects, enjoying rapid development.
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