In Romania, the number of elderly people in need of medical care is increasing (60% of the country's population will be over 60 in 2060 according to Eurostat). Senior patients, however, are plagued by the inability of the public health system to provide them with the necessary services and the lack of private facilities that focus on their needs. This was the opportunity seen by Dr. Wargha Enayati, who set out to develop a revolutionary idea: a medical campus, providing integrated services to patients, especially the elderly.
How can the brand transform a business vision into something tangible, attracting investors, business partners and supporters, right from the start of the project? How can it capture the complexity of the portfolio of facilities, from polyclinics to operating blocks, from a recovery and oncology hospital to a centre for the elderly? These are the questions that our team, along with that of the client, sought answers to in the branding process.
It is said that everything starts from the spark of a vision. And the project of the entrepreneur Dr. Enayati, is living proof of this idea. His courageous and humanistic vision, to imagine more than a hospital, more than a medical center and more than an accommodation unit for the elderly, inspired us to see in this project a destination addressed to the need for elderly care, a neglected category in Romania.
The entrepreneur's desire to provide seniors with professional, respectful medical services that bring them energy and vitality was the engine that generated the idea of the brand: Respect for health. We believe that, regardless of the moment of life, health is a given that we must all enjoy and to which we must access with dignity.
The created name, Revera, speaks of the vision of entrepreneur Dr. Enayati, to create a place where seniors are treated with respect and benefit from full support, to enjoy a long life. The name is derived from the English “to revere — to look with respect, with gratitude.” It also has a lively and energetic sound and the ability to be a location umbrella for partner brands.
The created identity captures very well the idea of continuity, of prolonged well-being, through the use of a symbol whose construction, although tetrahedral, ensures through the geometry of the edges, a smooth, continuous movement through rotation. As the Revera brand promises - support for continuity, for a long life. The colors used combine the medical character of the brand with that of a residential center for seniors and reflect the level of quality and care of the services provided.
The visual language derived from the construction of the symbol inspires the architectural interventions inside Revera spaces and creates differentiation in brand communication. The main points of contact in communication with the brand have completed the promise of the brand.
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