Lunova is a Dutch brand specializing in kitchen furniture, bringing accessible luxury into its customers' homes while redefining the concept of a fresh start and modern elegance. Founded with the goal of transforming the kitchen installation experience into a personalized and friendly interaction, Lunova focuses on customization, craftsmanship, and the ability to meet the unique needs of every client.
Business Challenge
Lunova operates in a competitive market, targeting a diverse audience that seeks a personalized, functional, and modern kitchen space. The brand aims to attract two main segments: those who have recently purchased a home and the mature audience looking to refresh their living space.
The key challenges identified were crafting a visual identity that embodies the values of accessible luxury and personalization, establishing a communication tone that is both friendly and approachable while conveying professionalism, and building a sustainable business model that supports direct customer interaction through a mobile showroom and expansion into a network of fixed showrooms.
Branding Solution
We began with a detailed market analysis and an exploration of the aspirations of Lunova’s founder to identify the key elements that could provide a solid foundation for future growth. The brand aspires to be perceived as a trusted partner, capable of understanding clients' needs and delivering personalized solutions without compromising on execution or material selection.
Lunova is positioned as the choice for those seeking a "new beginning" in their kitchen, blending minimalist aesthetics with functionality and comfort. The brand is targeted at the middle-to-high-end segment, offering accessible luxury to clients who value quality details.
The name Lunova is derived from "lumen" (light) and "nova" (new), evoking the idea of a fresh and bright space. The chosen colors—dark green and a warm golden beige—reflect a balance between modernity, naturalness, and luxury. The minimalist and memorable logo features a symbol that subtly incorporates the letter "L" from the name, suggesting a new beginning and the finesse of well-crafted work. This is complemented by a clean and contemporary font, adding a friendly and approachable touch.
To strengthen the emotional connection with its audience, Lunova builds its communication around the value of craftsmanship—respect for details, active listening to clients, and delivering tailored solutions. Through its mobile showroom, the brand engages directly with customers at their homes, bringing product samples to provide a personalized experience.
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