Vitamix

Vitamix is a local natural and organic retail business that started online in 2008, and in 2015 opened the first brick-and-mortar location out of the 65 it currently owns nationwide. Out of the need to remain relevant in front of modern shoppers, Vitamix turned to us to mark its repositioning into a one-stop-shop for a healthy lifestyle by updating its visual identity and communication style.

industry
  • Retail

services
  • Brand positioning

  • Visual identity

  • Creative platform

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“I can say that Brandfusion has succeeded in turning into reality what we wanted the Zanna brand to be, but we could not imagine or express clearly. It helped that we were involved in the process, that the Brandfusion team knew how to extract from us and put together all the relevant information related to the business, the market, the consumer. We especially appreciated the rigorous and comprehensive way in which they analyzed the category of natural cosmetics at the international level, building a “map” on which we could see the opportunities for positioning the brand, but also what each of them entails at the level of packaging design, as well as in terms of product portfolio, communication. We are excited about the new Zanna brand, and the first results after the launch are gratifying!”
Zsuzsanna Benedek - Co-Founder Adams Vision
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