Adams

Adams Supplements is a local food supplement brand with more than 15 years of age that needed a new approach to secure its place in a dynamic market with strong competition and an increasingly demanding consumer. With relevant positioning and a fresh, coherent image, Adams' rebranding has proved a success for the business, driving sales growth and being awarded “Best Visual Identity in the FMCG Sector” at the prestigious Transform Awards Europe - London 2023, dedicated to excellence in rebranding and brand development.

industry
  • FMCG

services
  • Brand positioning

  • Visual identity

  • Packaging design

  • Creative platform

Read more

“When we decided that it was time for a refresh of the Adams Supplements brand, we already had in mind a direction that I would have wanted it to go.However, Brandfusion challenged us with a different perspective, obtained after careful analysis of the market and discussions with dietary supplement consumers. That is why Brandfusion's arguments in favor of the proposed concepts and the fact that we were able to listen to the “voice of the consumer” have, in the end, cleared us of any doubts. For me, it was a testament to Brandfusion's ability to deeply understand the business, the market, the consumer and come up with strategic and creative solutions to meet their needs.”
ZSOLT BENEDEK - FOUNDER ADAMS VISION
the following project:

Zanna