Branding solution
The starting point was the definition of the brand name, a name that conveys the values of the brand and at the same time is easy to understand and recognize. The testing of dozens of name proposals resulted in Kuza, a short, precise name with strong Japanese influences and the basis of the inspiration for the design, with Japanese culture being recognized for the various objects with outstanding cutting qualities.
In the next step, starting from the specifics of the product and the category to which it belongs, as well as modern and digital aspirations regarding business, we have shaped the brand identity through dynamic and minimalistic graphic elements. They were designed to convey both the characteristic precision of the product and the modern, clear and simple approach in terms of technical information and structuring product ranges. The developed identity elements were the basis of the packaging master developed to allow declination on product ranges with different packaging typologies.
The distinctive Kuza logo follows the Asian influences of the name, with modern, carefully outlined lines that reflect the precision and reliability that the brand offers through its products. The predominant color, an intense blue, symbolizes not only the subtle reflections of the special metal used in the products, but also the continuous attention paid to quality control and modern technology.
Overall, the branding process has supported the transformation of the Kuza brand from simple tools and accessories to professional cutting solutions and superior work experiences, embracing a philosophy that honors tradition, brings innovation and speaks to the passion for performance.
